Author: Marios Georgiou
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Decision Lag: The Hidden Tax on Growth (The Odd Case of Olipop)
The Cost of Waiting—A Real StoryOlipop, a prebiotic soda brand founded in 2018, moved fast. Within six years, it hit $500 million in sales, disrupting an industry dominated by giants. They did it by launching quickly, testing flavors, tracking consumer response, and iterating in weeks, not quarters. Meanwhile, incumbents like Coca‑Cola and Pepsi took months to…
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From Data Deluge to Decisive Action: Why Speed Wins in Market Research
Every day, large companies generate more data than they did in a decade. Yet having information isn’t the same as being fast. The true advantage goes to those who act, not those who collect. When Information Outpaces Insight Modern teams drown in dashboards and data warehouses. A recent survey found nearly 40% of data professionals…
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High-Velocity Intelligence: The Competitive Moat Most Companies Still Ignore
Kodak built the first digital camera in 1975. They had the technology. They had the market. What they lacked was urgency. Protecting the old business felt safer than moving toward the new one. By the time they acted, their lead was gone. They never recovered. That story has become a cliché in business school slideshows,…
Speedrun LTD. 