Category: Sample cases

The Cost of Waiting—A Real StoryOlipop, a prebiotic soda brand founded in 2018, moved fast. Within six years, it hit $500 million in sales, disrupting an industry dominated by giants. They did it by launching quickly, testing flavors, tracking consumer response, and iterating in weeks, not quarters. Meanwhile, incumbents like Coca‑Cola and Pepsi took months to…