Tag: market-intelligence

Decision Lag: The Hidden Tax on Growth (The Odd Case of Olipop)

Jun 19, 2025

—

by

Marios Georgiou

in Sample cases

The Cost of Waiting—A Real StoryOlipop, a prebiotic soda brand founded in 2018, moved fast. Within six years, it hit $500 million in sales, disrupting an industry dominated by giants. They did it by launching quickly, testing flavors, tracking consumer response, and iterating in weeks, not quarters. Meanwhile, incumbents like Coca‑Cola and Pepsi took months to…
High-Velocity Intelligence: The Competitive Moat Most Companies Still Ignore

Apr 13, 2025

—

by

Marios Georgiou

in business-intelligence

Kodak built the first digital camera in 1975. They had the technology. They had the market. What they lacked was urgency. Protecting the old business felt safer than moving toward the new one. By the time they acted, their lead was gone. They never recovered. That story has become a cliché in business school slideshows,…